FROM THEN TO NOW
In 1962 the hair clip was still sold from the drawer behind the counter of the drug store. This way of selling did not do justice to the product and Rudolf Zenner therefore felt that these products deserved their own shop shelf. He introduced the rack jobbing concept in Germany, in which the supplier is responsible for managing the shelf in the store. It was a major breakthrough: the hair clip was no longer just a functional product, but also a fashionable hair accessory.
Paul Keers brought the successful concept from Germany to the Netherlands in 1978 and Zenner Nederland quickly became a household name. A few years later, in 1987, our current director Marcel van Rijn strengthened the company. He also became international director of Zenner in Germany and Austria and set up offices in Poland and Hungary. In 2002 Marcel van Rijn became the full owner of Zenner Nederland and the company grew under his name into an international company with sales outlets in Belgium, Germany, Suriname, Curaçao, Latvia, Lithuania and exports to Poland, Hungary, Croatia and Slovenia.
Since 2009, Zenner has been operating from an attractive building in Nieuw-Vennep. From here, the brand has grown into what it is today. With a brand awareness of more than 95%, the brand has become a household name in the sale of fashionable and functional hair accessories. Zenner has become an indispensable part of the drugstore. We also continuously see Zenner’s accessories online, on TV and in magazines. We are certainly satisfied, but we never sit still. In view of the latest trends and developments, we always continue to see opportunities and possibilities.